Available Answers

1. 1.

   MULTIPLE CHOICE QUESTIONS.

   1. It is also known as 'going rate pricing' or competition based pricing
      1. Skimming
      2. Parity pricing
      3. Penetration pricing
      4. Cost plus pricing
   2. Which service helps in delivering goods to customers at their needed place?
      1. Packaging
      2. Transportation
      3. Storage
      4. Branding
   3. How do customers know about the new product in the market?
      1. Branding
      2. Pricing
      3. Promotion
      4. Labelling
   4. Which one of the following is not one of the Ps of marketing?
      1. Product
      2. Price
      3. Place
      4. Production
   5. This marketing component is most likely to be standardized _________________.
      1. Brand
      2. Price
      3. Advertising
      4. Distribution.
   6. Which stage of the product life cycle is marked by falling costs and rising revenues?
      1. Introduction stage
      2. Growth stage
      3. Maturity stage
      4. Saturation stage
   7. The usual source for new products is _________________.
      1. Marketing research
      2. R&D
      3. Accidental discoveries
      4. A variety of sources including customers, competitors
   8. The following are all major stages of a product life cycle except _________________.
      1. Sales decline
      2. Market maturity
      3. Market Introduction
      4. Market Growth.
   9. _________________ denotes the money value of a product or service. It is the amount of money seller is asking for the product or service he offers for sale or the amount which buyers are to pay for it.
      1. Product
      2. Price
      3. Place
      4. Promotion
   10. Marketing mix for products consists of _________________.
       1. 4Ps
       2. 7Ps
       3. 8Ps
       4. 5Ps
   11. In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
       1. Introduction
       2. Growth
       3. Maturity
       4. Decline
   12. Transportation, warehousing, inventory relates to
       1. Product
       2. Price
       3. Promotion
       4. Place
   13. In declining stage of PLC, which tool would be more preferred?
       1. Sales promotion
       2. Personal selling
       3. Advertising
       4. Publicity
   14. The strategy of introducing new product in existing market is classified as
       1. Market development
       2. Market Penetration
       3. Product development
       4. Diversification
   15. Promotion mix includes Sales Promotion, Personal Selling, Advertising and
       1. Marketing
       2. Sales
       3. Publicity
       4. None of these
   16. Markup pricing is also called as
       1. Cost pricing
       2. Marginal priced
       3. Cost plus pricing
       4. Cost based pricing
   17. Introducing a product at low price and increasing the price once the brand succeeds is known as _________________ pricing.
       1. Penetration
       2. Skimming
       3. Going rate
       4. None of these
   18. Which of the following is not included in the function of physical supply?
       1. Standardization
       2. Storage
       3. Packaging
       4. Transportation
   19. _________________ price refers to the high initial price charged when a new product is introduced in the market.
       1. Premium
       2. Penetration
       3. Skimming
       4. None of these.
   20. _________________ is the most common method used for pricing.
       1. Cost plus pricing
       2. Target pricing
       3. Break-even-pricing
       4. Marginal cost
   21. This is the simplest channel of distribution.
       1. Manufacturer-consumer
       2. Manufacturer-Retailer
       3. Manufacturer-Wholesaler Retailer-Consumer
       4. Manufacturer-Agent-wholesaler-retailer-consumer
   22. _________________ refers to the pathway. path or route taken by goods as they flow or move from the point of production to the point of consumption or use.
       1. Channel of distribution
       2. Direct marketing
       3. Intensive distribution
       4. None of these
   23. Setting a price below than that of the competition is called
       1. Skimming
       2. Competitive pricing
       3. Penetration pricing
       4. None
   24. The term marketing mix refers to _________________.
       1. An analysis of micro and macro environment of the organization
       2. A mixture of various decisions to sell more products at any cost
       3. A customer relationship for long term profit and gain
       4. A combination of strategic elements to satisfy market needs
   25. Which of the following is not an element of the marketing mix?
       1. Distribution
       2. Product
       3. Target market
       4. Pricing
   26. Which of the following is not a promotion mix?
       1. Sales promotion
       2. Personal selling
       3. Forecasting
       4. Advertising
   27. The skimming, penetration, parity are decided in which of the marketing mix strategy?
       1. Price Decisions
       2. Place Decisions
       3. Product Decisions
       4. Promotion Decisions
   28. Typically profit is negative in which stage of the product life cycle?
       1. Growth
       2. Maturity
       3. Introduction
       4. Decline
   29. The _________________ function of marketing makes the products available in different geographic regions.
       1. Production
       2. Selling
       3. Distribution
       4. Promotion
   30. "It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale." What is it?
       1. Service
       2. Price
       3. Product
       4. Place
   31. An element of marketing mix, which creates utilities of time, place and of possession:
       1. Place
       2. Product
       3. Promotion
       4. Price
   32. The strategy of selective distribution may be employed during _________________ stage of product life cycle.
       1. Growth
       2. Maturity
       3. Introduction
       4. Decline
   33. Which of the following is not an element of Distribution mix?
       1. Discount
       2. Transportation
       3. Channel
       4. Storage
   34. Under this Pricing Strategy, a business firm a adjusts its own price policy in accordance with general pricing structure in the industry.
       1. Skimming pricing
       2. Parity pricing
       3. Cost plus pricing
       4. Penetrating pricing
   35. The traditional channel employed in the distribution of consumer good is:
       1. Manufacturer-Agent-Wholesaler-Retailer-Consumer
       2. Manufacture-Agent-Retailer-Consumer
       3. Manufacture-Wholesaler-Retailer-Consumer
       4. Manufacture-Retailer-Consumer
   36. Which stage of the Product Life Cycle is characterised by saturation in the market?
       1. Introduction
       2. Growth
       3. Maturity
       4. Decline
   37. Selling price=Total cost per unit+Desired profit per unit is the formula to fix prices under which Pricing Strategy?
       1. Skimming pricing
       2. Penetrating pricing
       3. Cost plus pricing
       4. Parity pricing
   38. _________________ represents an integrated approach to marketing.
       1. Price mix
       2. Place mix
       3. Marketing mix
       4. Promotion mix
   39. A high percentage of new products fail during this period of Product Life cycle:
       1. Growth stage
       2. Decline stage
       3. Introduction stage
       4. Maturity stage
   40. Factors which do not influence price determination is _________________.
       1. Risk
       2. Goodwill
       3. Government control
       4. Buying motive
   41. The main aim of penetrating pricing is to:
       1. Provide funds for expansion
       2. Maximize the market share
       3. Provide a reasonable return on capital
       4. Avoid price wars
   42. One of the additional elements of marketing mix of services is _________________.
       1. Price
       2. Place
       3. People
       4. Promotion
   43. _________________ determines the sales volume and the profit margins.
       1. Price
       2. Place
       3. People
       4. promotion
   44. Marketing Mix represents the _________________ of an enterprise.
       1. Total marketing program
       2. Total selling program
       3. Promotion techniques
       4. Total distribution plan
   45. Choose the correct sequence of the product Life Cycle.
       1. Introduction > Growth > Maturity > Decline > Abandonment
       2. Introduction > Maturity > Growth > Decline > Abandonment
       3. Introduction > Growth > Maturity > Abandonment > Decline
       4. Introduction > Maturity > Growth > Abandonment > Decline
   46. The pricing strategy involves charging according to what competitors are charging:
       1. Going rate pricing
       2. Cost plus pricing
       3. Penetrating pricing
       4. Skimming pricing
   47. In which stage of the product life cycle, sales continue to grow but at a decreasing rate?
       1. Maturity stage
       2. Decline stage
       3. Growth stage
       4. Introduction stage
   48. Which pricing strategy will be used to launch a high end auto motors?
       1. Parity Pricing
       2. Skimming Pricing
       3. Cost Plus pricing
       4. Penetrating pricing
   49. Which feature is pertaining to Introduction stage of PLC?
       1. Competition is very severe
       2. Prodict is known all over the market
       3. It is a risky stage
       4. New versions of the product must be made available
   50. Which of the following is not an element of Marketing Mix?
       1. Price Mix
       2. Place Mix
       3. Promotion Mix
       4. Process Mix
2. 2.

   Enumerate the elements of marketing mix.

3. 3.

   Distinguish between multi level marketing and teleshopping.

4. 4.

   What are the components of 'price mix'?

5. 5.

   Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.

6. 6.

   What is parity pricing?